Due to the emergence and growing popularity of social media and other online platforms, advertisers are increasingly shifting towards so-called new media. At the same time, in Bangladesh, the expansion of traditional or legacy media is still continuing. As a result, competition for advertisements has reached an unhealthy stage. In the competition to reduce prices, advertisers are naturally benefiting. At the same time, amid this crisis, allegations have emerged of collusion among advertising agencies in the competition. Transparency and fairness are not being maintained in the competition. In light of the opinions of stakeholders, the Commission believes: a. An oversight institution, the Advertising Standards Authority, needs to be established soon to ensure the standard of advertisements, transparency, and fairness in competition. b. This institution will be an autonomous and statutory body. c. This institution will create advertising policies consistent with international norms and various laws, which will be mandatory for advertisers, agencies, and the media outlets that publish and broadcast advertisements. d. This authority will also formulate transparent policies and codes of conduct for PR agencies and media buying, as well as ensure compliance. e. The representation of the organisation of advertising agencies, the Advertising Agencies Association of Bangladesh, must be ensured in the system for determining television ratings (TRP) and the inspection system for verifying newspaper circulation figures. The commission has made separate recommendations regarding this. f. It would also be appropriate to investigate whether any collusion and strategies contrary to fair competition are practised in the advertising industry. The Competition Commission can take the initiative in this regard.